try to understand what lead management is, we should firstly know what leads
are. A business lead is someone who is interested in the product or service that
you are selling. Therefore lead management is basically the process of
acquiring those leads, interacting with them, tracking them and thereby turning
them into potential customer who buys your products.
management system ensures to keeps all your leads, from all various
sources in one place, by tracking their activities, and interests.
This enables marketing and sales teams to work together on the leads by
never missing out any interactions. On the other hand CRM (Customer
Relationship Management) systems do the same thing as lead management along
with managing other things. They not only manage the complete customer
lifecycle from acquiring to conversion, but beyond as well, by retaining the
existing customer, find opportunities to up-sell wherever possible.
our Orxy Cloud lead management software such as OrxyCloud CRM helps to automate the processes of
lead management. (****need to verify this with Rituraj****)
Identifying and Acquiring Leads:
The first most important stage is the first stage of identifying and acquiring the business leads. Based on the demographic and behavioral attributes along with the demonstrated interest of the lead, the sales and marketing team can agree upon the buying readiness of the business lead.
After acquiring the leads, the lead tracking software starts tracking the activities and behavior of that lead. The lead management software automates the process of tracking a lead by populating data about the profile’s job title, location, social media profiles etc. It also their online activities like —pages visited, links clicked, resources downloaded and email engagement.
Qualify and Generate Leads:
The next step after acquiring leads is to qualify and generate the leads. This can be done by ranking the leads based on their interest in the product or service that you sell, lead’s buying history and their engagement with the company.
You can then
generate those qualified leads by creating awareness for your products or
services through advertisement, promotional events, PR campaigns, and various
B2B and B2C marketing strategies and advertising campaigns.
Effective Lead Management:
Since in the generation process, we would have gathered enough information, it becomes easy to manage the leads. Otherwise to keep tabs on your leads is a struggle in itself. Also losing a quality lead in the shuffle can be really annoying. This is where the lead management software becomes very valuable as it closely tracks your who are closer to conversion thereby making a better use of your time and money.
Personalize Customer Interactions:
customer interactions involves providing the customer a center stage and
sending them tailor-made content based on their behaviors and attributes. These
data were previously gathered by the lead management software right from the
outset during the lead generation process. The discussions made with your leads
can be stored for future reference, thereby enabling you to personalize
Transparency is very important in lead management process. It is required to ensure a cleaner and healthier work culture in your company. The CRM software is automated software helps to assign the leads to the sales persons in a transparent manner. This helps to overlook the issue of managing workload at the workplace as well as personalization.
Effective Lead Nurturing:
Nurturing the potential leads that are likely to convert is a significant process now or in the future that becomes easier to handle with lead management software. Leads that are nurtured or educated by email marketing or campaigning are have more possibility to convert and may end up buying, than those leads that are not nurtured.
Saves Valuable Time:
Any type of automated process which here refers to the lead management software helps in saving a lot of time. It helps you to automate routine tasks thereby leaving you with more time to pursue the new leads and convert them into an actual business.